Hi I'm Alex Beciana
Full stack software engineer with three years of experience with an entrepreneurial spirit. Previous experience with five years in digital marketing, product management, and community management, working in tech (startup to FAANG), education, and music as well as leading a profitable startup. Accustomed to working across technical and non-technical teams and managing project roadmaps.
Skills
Git
Ruby
Ruby on Rails
Ruby Gems
JavaScript
TypeScript
HTML5
CSS3
Tailwind CSS
ReactJS
Redux
NextJS
Gatsby
Twilio
GraphQL
Hygraph
Heroku
Vercel
PostgreSQL
SQLite
Figma
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe XD
Google Analytics
Google Cloud Platform
HubSpot
Jira
Prisma
Supabase
Jenkins
Postman
Jest
React Testing Library
Cypress
Tealium
Datadog
Material UI
ESLint
Bootstrap
Ant Design
webpack
Babel
React Native
Expo
Square Payments
React Query
TanStack
AWS
JSS
Styled Components
Experience
Swanson Health Products is a natural health catalog and Internet marketing company headquartered in Fargo, North Dakota.
Swanson Health Products
Frontend Developer
Apr 2022 — Present
Swanson Health Products - Website- Implemented Square payments in the checkout process, enhancing the overall user experience, and streamlining payment options.
- Enhanced website accessibility, conducting ADA compliance audits and making key improvements in heading hierarchy, color contrast, and screen reader functionality.
- Led the development of a new product detail page, collaborating with UX/UI teams, resulting in a 20% increase in user engagement through improved design and functionality.
- Improved application performance by 15% through the development of complex features using Java and React, integrating GraphQL and Redux, and demonstrated versatility in working with various frontend technologies (SCSS, LESS, Bootstrap, JSP views, Axios, jQuery, Crownpeak CMS, and ASP.NET views).
- Performed unit and end-to-end testing using Jest and, React Testing Library as well as mocking HTTP requests.
Faraday is an ethical AI prediction platform that aids brands and agencies in their efforts to incorporate AI and machine learning in their marketing strategies.
Faraday
Frontend / Full Stack Developer
May 2021 — Mar 2022
Faraday - Website- Improved development efficiency and code maintainability by 20% through creating reusable pages and components with NextJS, TypeScript, and TailwindCSS and managing content via headless CMSs (Contentful and Storyblok).
- Successfully migrated content and assets from Contentful to Storyblok headless CMS.
- Led A/B testing efforts, enhancing customer conversion rates by 35% and site optimization and user engagement by 28% through advanced user interaction tracking and website analytics tools (Microsoft Clarity, Google Analytics, and Google Tag Manager).
- Engineered an innovative customer lead generator using Twilio and Zapier, contributing to a 25% increase in lead generation, and played a key role in backend development using Ruby for internal tooling and seamless data integration, significantly departing from traditional CSV file usage.
- Followed test-driven development (TDD) methodology using Jest, React Testing Library, and Cypress and mocked HTTP requests
Working with a variety of clients from mom-and-pop shops to nationally distributed vineyards to NFT startups, providing software and web development solutions to meet their needs.
Alexander Beciana | AB Creative
Freelance Software Engineer
Jun 2020 — Jan 2022
- Designing and implementing the front-end using HTML5, CSS3, GraphQL, ReactJS, NextJS, and TailwindCSS
- Preparing designs and wireframes for clients' approval before proceeding with development
- Meeting with prospective clients and relevant stakeholders to review the work and assess specifications
- Collaborating with UI/UX designers, building functional frontends according to their specifications
Major League Hacking (MLH) is the official student hackathon league in North America, Europe, and APAC.
Major League Hacking
Digital Marketing and Program Coordinator
Nov 2017 — Apr 2020
Major League Hacking - Website- Collaborated on new community strategies - increasing completed events by 350% and a 260% increase in attendance, resulting in the empowerment of 13,000+ community members
- Mentored and advised 800+ professional and student organizers (domestic and international) via community building/management and marketing resources to be used by student organizers
- Promoted the community and product offerings via social media, email marketing, in-office events, and partnerships - working closely with sponsors - GitHub, JPMC, BlackRock, Amazon, Google, Twilio, Capital One, etc.
- Created successful email marketing campaigns to an audience of over 140,000+ for various frequencies (seasonally, monthly, and weekly)
Brooklyn's tastiest DIY record & tape label.
King Pizza Records
Publicity / Radio Outreach Assistant
Jul 2015 — Sep 2017
King Pizza Records - Website- Responsible for securing domestic and international coverage of events and artists by attracting the press via press releases, email correspondence, and networking.
- Created marketing and public relations guide to be followed by the label and its artists.
- Maintained close relationships with various radio stations, blogs, and retail stores.
New York University is a private research university based in New York City.
New York University - Kimmel Center
External Events Scheduler
Mar 2017 — Aug 2017
New York University - Kimmel Center - Website- Booked and kept track of 400+ events, resulting in $350,000 in revenue
- Acted as the liaison between NYU and clients, trusted with high levels of sensitive information from both sides
A former music venue based in Brooklyn, NY.
The Gateway
Head Event Booker/Talent Buyer
Aug 2016 — Aug 2017
- Managed 60-100+ events and concerts each month as well as additional space bookings on an event planning calendar
- Calculated the risk/reward factors with events, making sure the venue stayed on/below budget
- Grew and cultivated close relationships with other bookers/promoters, artists, and booking agents
New York University is a private research university based in New York City.
New York University - Robert F. Wagner Graduate School of Public Service
Web Project Coordinator
Sep 2016 — Mar 2017
New York University - Robert F. Wagner Graduate School of Public Service - Website- Acted as the liaison between the IT web team and the school’s faculty/staff
- Supervised content placement, editorial proofreading, and provided feedback to departments
Education
CUNY - Baruch College - Zicklin School of Business
WebsiteBachelor of Arts (BA) in Business Administration
Concentration in Marketing Management, Digital Marketing specialization
SUNY - Suffolk County Community College
WebsiteAssociate of Science (AS) in Business Administration and Management
Flatiron School
WebsiteFull-Stack Web Development, Ruby on Rails, and JavaScript programming bootcamp.