Hi I'm Alex Beciana
Full stack software engineer with two years of experience with an entrepreneurial spirit. Previous experience with five years in digital marketing, product management, and community management, working in tech (startup to FAANG), education, and music as well as leading a profitable startup. Accustomed to working across technical and non-technical teams and managing project roadmaps.
Skills
Git
Ruby
Ruby on Rails
Ruby Gems
JavaScript
TypeScript
HTML5
CSS3
Tailwind CSS
ReactJS
Redux
NextJS
Gatsby
Twilio
GraphQL
hygraph (fmr. GraphCMS)
Heroku
Vercel
PostgreSQL
SQLite
Figma
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe XD
Google Analytics
Google Cloud Platform APIs
HubSpot
JIRA
Prisma
Supabase
Experience
Swanson Health Products is a natural health catalog and Internet marketing company headquartered in Fargo, North Dakota.
Swanson Health Products
Frontend Developer
Apr 2022 — Present
Swanson Health Products - Website- Running ADA compliance audits and implementing changes for users with disabilities
- Consistently learning and growing with upkeep and newly added features — working with legacy code on a Java backend using Spring MVC and JSP views, adhering to team standards with a React frontend, etc.
Faraday is an ethical AI prediction platform that aids brands and agencies in their efforts to incorporate AI and machine learning in their marketing strategies.
Faraday
Frontend Developer
May 2021 — Mar 2022
Faraday - Website- Designing, creating, and iterating on clean, reusable code in NextJS with TypeScript and TailwindCSS for various user experience stories
- Introducing and implementing user click, page scroll depth, and heatmap tracking within Faraday's Marketing reporting practices
- Improving page layout and components based on user analytics and conversion best practices, resulting in major lifts in user interactivity and conversion
- Translating technical concepts to non-technical teammates and leadership and advising on tech stack and tooling to meet department efforts
- Constructing API automation and integrations based on Sales/Marketing team goals and needs
- Conducting reporting on all web property analytics and providing actionable takeaways/insights and recommendations for future success
Working with a variety of clients from mom-and-pop shops to nationally distributed vineyards to NFT startups, providing software and web development solutions to meet their needs.
Alex Beciana
Freelance Software Engineer
Jun 2020 — Jan 2022
- Designing and implementing the front-end using HTML5, CSS3, GraphQL, ReactJS, NextJS, and TailwindCSS
- Preparing multiple designs and wireframes for clients' approval before proceeding with development
- Meeting with the prospective clients to review the website, and gather the client’s specifications and notes for a new or existing website
- Collaborating with UI/UX designers, building functional frontends according to their specifications
Major League Hacking (MLH) is the official student hackathon league in North America, Europe, and APAC.
Major League Hacking
Digital Marketing and Program Coordinator
Nov 2017 — Apr 2020
Major League Hacking - Website- Collaborated on new community strategies - increasing completed events by 350% and a 260% increase in attendance, resulting in the empowerment of 13,000+ community members
- Mentored and advised 800+ professional and student organizers (domestic and international) via community building/management and marketing resources to be used by student organizers
- Promoted the community and product offerings via social media, email marketing, in-office events, and partnerships - working closely with sponsors - GitHub, JPMC, BlackRock, Amazon, Google, Twilio, Capital One, etc.
- Created successful email marketing campaigns to an audience of over 140,000+ for various frequencies (seasonally, monthly, and weekly)
Brooklyn's tastiest DIY record & tape label.
King Pizza Records
Publicity / Radio Outreach Assistant
Jul 2015 — Sep 2017
King Pizza Records - Website- Responsible for securing domestic and international coverage of events and artists by attracting the press via press releases, email correspondence, and networking.
- Created marketing and public relations guide to be followed by the label and its artists.
- Maintained close relationships with various radio stations, blogs, and retail stores.
New York University is a private research university based in New York City.
New York University - Kimmel Center
External Events Scheduler
Mar 2017 — Aug 2017
New York University - Kimmel Center - Website- Booked and kept track of 400+ events, resulting in $350,000 in revenue
- Acted as the liaison between NYU and clients, trusted with high levels of sensitive information from both sides
A former music venue based in Brooklyn, NY.
The Gateway
Head Event Booker/Talent Buyer
Aug 2016 — Aug 2017
- Managed 60-100+ events and concerts each month as well as additional space bookings on an event planning calendar
- Calculated the risk/reward factors with events, making sure the venue stayed on/below budget
- Grew and cultivated close relationships with other bookers/promoters, artists, and booking agents
New York University is a private research university based in New York City.
New York University - Robert F. Wagner Graduate School of Public Service
Web Project Coordinator
Sep 2016 — Mar 2017
New York University - Robert F. Wagner Graduate School of Public Service - Website- Acted as the liaison between the IT web team and the school’s faculty/staff
- Supervised content placement, editorial proofreading, and provided feedback to departments
Education
CUNY - Baruch College - Zicklin School of Business
WebsiteBachelor of Arts (BA) in Business Administration
Concentration in Marketing Management, Digital Marketing specialization
SUNY - Suffolk County Community College
WebsiteAssociate of Science (AS) in Business Administration and Management
Flatiron School
WebsiteFull-Stack Web Development, Ruby on Rails, and JavaScript programming bootcamp.